A new content category for iGaming
KovaPlay builds custom game products that sit on top of operator platforms, adding real progression, competition, and rewards that drive measurable retention, engagement, and revenue.
iGaming operators face a fundamental challenge
Players churn fast, and nothing operators currently offer is built to hold them.
Sessions under 3 minutes
Players churn most sessions quickly, lasting under 3 minutes.
Bonuses spike, never stick
Bonuses and promotions create short-term spikes, not lasting loyalty.
Undifferentiated content
All operators offer the same slot content, with no differentiation.
Shallow gamification
Traditional gamification, badges, missions, prize drops, is shallow and campaign-driven.
A complete game product layered on top of your platform
KovaPlay offers a metagame layer, a complete, real game with deep progression, competition, and rewards that sits on top of your platform (rather than gamifying what you already have).
A real game
KovaPlay offers a metagame layer, a real game with deep progression, competition, and rewards that sits on top of your existing platform.
A retention loop
Creates a loop where players engage with the game and the operator's casino and sportsbook content.
Not a gamification tool
KovaPlay doesn't gamify your existing games or platform, and it's not a marketing service or a slot game.
We're not selling marketing. We're selling a game product, one that drives engagement, retention and revenue because it adds progression to wagering.
The game complements the operator's content, it never replaces it
Embedding
The game runs as an embedded experience (iframe) on the operator's platform.
Wallet & payments
Operator retains full ownership of deposits, wallet and regulated flows.
Integration
APIs read player context, trigger rewards and support segmentation and tiers.
Regulation
The game itself contains no gambling mechanics and requires no iGaming math models.
Currency loop
Hard currency fuels gameplay → soft currency drives progression → rewards loop back to operator content.
Customisable game engines, built on 12+ years of studio craft
Every implementation is custom-branded per operator, theme, economy, rewards logic and UI are all tailored. This is not a white-label product.
Fighting Engine
Fighter progression, gyms, leagues, street fights
Big Clash, live with Soft2Bet
City Builder Engine
Base-building, expandable cities, resource management
Vegas Builder, in development
Strategy Engine
War / strategy mechanics, alliances, competition
In pipeline
Big Clash, live with Soft2Bet since 2024
Players manage and train fighters through 45 gyms and ~1,000 fights, compete on leaderboards, and earn rewards that feed directly back into the operator's casino content.
Built by a studio that's been shipping real games for 12+ years
KovaPlay is a Fragbite Group company, publicly traded on Nasdaq First North. Our sister studio FunRock provides 12+ years of game-studio capability, the engine behind everything we build.
Our team brings together experienced game designers, engineers, and iGaming-savvy commercial leadership. Founded in Sweden, operating globally.
We've spent years building real games with deep progression that real players play. KovaPlay is how that expertise creates value for iGaming.
Add a progression layer to your platform.
Custom game experiences designed to increase player engagement, retention and long-term value across your existing iGaming offering.
For operators looking to differentiate and drive measurable uplift